Success Stories
Law Firm Pivots Marketing From “B2B” To “B2C”
Issue: A Local Law Firm is dedicated to helping clients with legal and financial challenges of aging. They are attempting to pivot their marketing, from targeting professionals to targeting consumers. Significance: Anticipated 50% drop in revenue extending beyond the initial three-month projection. The firm is in this for the foreseeable future. Background: For 20 years, the […]
Read More....Financial Advisor Discovers New Ways To Thrive Amid Pandemic
Issue: In July 2020, a business owner had a need to find growth in the midst of the COVID-19 pandemic. They had launched a new firm, but after several months of more money leaving than coming in, the owner became very concerned about growth. Significance: The company owner had been neglecting potential opportunities in the […]
Read More....Web Development Firm Monetizes Change Orders More Efficiently
Issue: Calls and emails for website maintenance and change orders are disruptive and they tend to interrupt workflow on larger projects and are not conducive to growth model. Significance: The company is trying to work with high value customers who are on monthly retainer and SEO contracts. Small change orders, while billable are not worth […]
Read More....Medical Practice Builds Profitability Post COVID-19
Issue: Medical practice needs to build a an efficient and profitable organization post COVID-19. Significance: A viable exit strategy for the business owner due to personal family complications Background: Started medical practice 2003 with husband as President. Husband just saw patients and did not provide any operational oversight. 2009 transferred all legal ownership operational oversight […]
Read More....Company Creates Exit Plan for Loyal Employee
Issue: Retiring a loyal and respected sales representative. Significance: There had been a significant decrease in drive and productivity over the previous 12 months which has been noted by his counterparts Background: Started as independent when hired in 2005. He became full-time W-2 employee in 2014. His pace has slowed and was not keeping up […]
Read More....Non-Essential Business Finds Work During Crisis
Issue: A business owner for a non-essential business during the Covid 19 Pandemic found himself “officially” closed based on the governors’ mandate. Significance: Owner was concerned over the well-being of his employees and their families. He is dedicated to them, many of whom have been with him for 20 years or more. Background: They are an “open […]
Read More....Buy Out or Phase Out a 49% Partner
Issue: A business owner was looking to buy out or phase out his 49% equity partner Significance: From 2017-2018, the business had seen a sharp decline in revenue, from $2.5 million to $1.4 million. The business had to lay off more than 50% of the staff, and the owner needs to increase sales before attempting […]
Read More....Business Growth and Exit Strategy
Issue: A business owner was looking to hire a person to oversee sales. Prospective sales leader wanted an ownership stake in the company. Significance: From 2017-2018, the business had seen a sharp decline in revenue, from $2.5 million to $1.4 million. The business had to lay off more than 50% of the staff, and the […]
Read More....Clearly Defined Job Roles Leads to Better Productivity
Issue: Who should the next hire be. The choices a Senior Level Technologist, a Marketing/Admin/Back Office Assistant, or a CFO/Controller/Bookkeeper. Significance: The owners were bogged down with details. “Noisy” customers with adequate coverage would enable the owners to focus on sales and marketing efforts, assume additional project and account management, and CIO functions. Background: Currently […]
Read More....Product Segmentation Analysis and Implementation
Issue: Business owner was grappling with the question of whether to expand to include complete phone solutions and services. Significance: To the company, it would likely increase monthly recurring revenue (seven existing customers would benefit), and offer the opportunity to market and sell this service separately. A software vendor could drive sales to the company […]
Read More....